Sustainable fashion has reached the masses, and H&M is serving it up!
I was browsing through Selfridge’s in London a couple years ago when I stumbled upon one of the first of H&M’s Conscious collections. The clothing stood out because it was beautifully displayed, quantities were limited, and the line was perfectly on trend without being obnoxious. I was instantly in love with concept — high design meets the high street, for the sustainable design junkie! Last week, the brand revealed their latest collection for 2014 (designed in collaboration with Ever Manifesto), and includes a variety of pieces in neutral tones with occasional embellishment. The result is light, elegant and chic — and I can see the white gown being all-too-perfect for a sustainable wedding.
Styles available online + select H&M stores starting April 10.