Ok, so part of the branding and “why” behind my business it to provide a beautiful and fashionable product, but also one that promotes sustainability in the fashion industry and the cleaning up of our oceans to consumers who are usually quite indifferent.
The concept of vintage/recycled clothing has been around forever, however it is only more recently that fabrics made from recycled or regenerated materials has gained some momentum. Personally I find this concept really exciting and can see the huge positive impact this could have on the textile manufacturing industry moving forward, not only reducing its footprint but also assisting to tackle the current plastic pollution issue.
Of course, it’s not that simple. Any new technology can be expensive and therefore takes time to trickle into the standard procedure of any industry. Plus, there is the biggest factor, consumer demand. People have to want to buy clothing that…
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