Consumers buying more organic products despite high prices

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Ethics Asylum

Image Credit: AP Photo/Susan Walsh, File

WASHINGTON (AP) – The higher price of organic foods and other products doesn’t seem to be deterring consumers: Sales jumped 11 percent last year, an industry report says.

Sales of organics have been rapidly growing since the United States put strict rules in place and began certifying organic products in 2002. According to the Agriculture Department, the number of U.S. organic operations has more than tripled since then; the number grew 5 percent just last year.

The Organic Trade Association estimated in a report released Wednesday that organics now make up almost 5 percent of total food sales in the United States, with sales for all organic products totaling more than $39 billion last year.

As the industry has grown, giants like General Mills and Kellogg have entered the organic game and many small organic food companies have become large businesses. Laura Batcha, head of…

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